Recognizing the Heart of Agriculture – Our Farmers:
A few months ago, Kisanwala organised a special Lucky Draw event across all our market locations—a celebration dedicated to the hardworking farmers who have regularly engaged with our platform and our Market Hub partners. It wasn’t just about giving gifts—it was about appreciating loyalty, building trust, and creating stronger connections with farmers at the village level. This event marked an important moment in Kisanwala’s journey to empower farmers through both digital tools and on-ground efforts.
Each time a farmer made a purchase, the invoice was automatically linked to their account and counted as a Lucky Draw entry. This system ensured full transparency and encouraged farmers who actively used the Kisanwala platform and partnered Market Hubs.
Winners weren’t selected randomly alone—the draw also recognised genuine, loyal farmers who were consistently using the app and following responsible farming practices. These farmers were rewarded with gifts like agri-input kits, branded items, useful farm tools, and other practical goodies.
“It’s not just about the prize. Being recognised for my trust in Kisanwala made me feel proud,” shared Prakash, a farmer from Nalgonda.
Though the Lucky Draw had a festive feel, the purpose was much deeper and more meaningful.
Kisanwala’s Growing Presence:
The event showed that Kisanwala is not just an agri-marketplace, but a true farming partner—focused on farmer welfare and long-term involvement.
Farmer-Centric Support:
The rewards given were not just for show—they were useful items like farm tools and input kits that farmers could use in their daily work.
Trust-Building at the Grassroots:
By organising this event in local villages and through Market Hub partners, Kisanwala further strengthened its connection with farmers and deepened its presence in rural areas. This initiative became a strong link between Kisanwala’s digital efforts and real farmer needs, proving that the platform is reliable, grounded, and farmer-first.
Measured Outcomes and Strategic Impact:
The Lucky Draw brought in a strong rise in farmer participation. Many farmers received agri-advisory services and became more familiar with using the Kisanwala app. There was a clear increase in platform trust and usage in rural areas, especially in villages connected with Market Hub partners. Repeat usage of the app went up, as farmers responded well to the practical benefits, showing the strength of Kisanwala’s all-in-one support model. At the same time, vendors saw improved loyalty and better product demand in their shops, thanks to the excitement and engagement created by this campaign.
This Lucky Draw now acts as a model for future outreach—combining tech and local presence to bring in more farmers and build long-term relationships.
What’s Next: More to Come!
This was just the beginning. Kisanwala is committed to:
- Hosting regular farmer-centric reward programs
- Offering exclusive benefits to loyal app users
- Expanding our on-ground and in-app engagement for the upcoming Kharif season
Want to be part of the next Lucky Draw?
Make purchases through the Kisanwala app and stay active with our vendors. More surprises await!
Acknowledgments and Strategic Alignment:
This initiative was successful because of the combined efforts of the full Kisanwala ecosystem. We sincerely thank the farmers who continue to place their trust in us—their involvement is proof that our way of working is right for rural India. We also appreciate our Market Hub partners, whose support and collaboration played a big role in the smooth running of this campaign. This event proves that Kisanwala can not only connect digitally but also deliver real impact in villages. We remain focused on farmer-first innovation and are committed to growing this movement of rural transformation and prosperity.
Together, we’re building a strong network of confident, connected, and tech-enabled farmers.